How to start a phenomenally successful personal training business

You’ve thought about starting a personal training foxbusiness for years. You are now ready to make your dream come true.

This is pretty amazing, right?

You are not the only one. Everybody wants to be a personal coach these days. According to the Bureau of Labor Statistics fitness training will increase at least 8 percent between 2024 and 2024.

It means there’s more competition now than ever. How will you succeed when others have failed where you are? How can you be different from the rest?

These questions can be overwhelming for those who want to start a personal training company.

However, competition is not something you should be afraid of as a fitness expert. You don’t have to be a fitness guru to stand out from the rest. All you have to do to get ahead is to know where to start.

You will find helpful tips in this article to get your personal trainer business off the ground.

Steps to Start a Personal Training Company

Get certified

First of all, you will need to be certified in order to start a personal trainer business. It depends on the type and level of training that you want to provide, certification is required before you can take on clients.

Clients will be confident in you if you are certified. It shows that you have the right knowledge to help them achieve their goals.

It is also important to have the appropriate safety certificates. A majority of fitness certification companies require that you hold certificates in three different categories.

These include:

First Aid


Automatic Defibrillator

You should know what certifications are required to run your business. This will help you avoid being sued.

Know Your Clients

Understanding where your clients are coming from is essential if you wish to win and keep them. Remember that clients turn to you as experts because they trust you. They’re not like you so they don’t think like you.

Most clients aren’t as passionate about physical fitness as you. You wouldn’t have to hire them if they were. You won’t find what you want in your life.

Each client will have a different motivation. Each client will be unique. You should take the time and get to know your client. Know your client before starting your training program.

Ask them about their lifestyle, goals, and routine. What kind of physical activities are they most interested in? Are they a solo exerciser? Are they more comfortable having a chat with their friends while they exercise?

This will enable you to place yourself in the shoes and thoughts of your client. This will enable you not only to train them better but also allow you to build a stronger relationship with them.

People love to know you care about their goals. They want to know that they can achieve the results that they seek.

You should think about specialization

This may sound scary. This may seem counterintuitive at first. However, if you are able to do so effectively, you will be able eliminate most of your competitors and gain more clients.

Focusing on one client is a great way to build a loyal customer base. Because they fear losing customers, business owners are reluctant to do so. Who wants to turn down business?

The thing is that if you can focus on one type customer, it will make you more attractive to people who match your target customer. A potential customer might choose you if they see you as the expert at marathon training.

Here are some examples for specialization:

  • Senior citizens
  • Young athletes
  • Bodybuilders
  • The physically disabled
  • People who are only looking to lose weight
  • Cross trainers
  • Professionals who are too busy for work

You can also specialize in other areas. It’s all about finding the right niche for you.

Get Insured

This is something that many business owners forget. It’s very easy to forget. You can get so wrapped up in the idea to gain clients that you forget about protecting yourself.

Don’t make the mistake of operating uninsured. It’s like driving a car without collision insurance. Sure, you don’t expect anything bad to happen. But you never know. When you invest in the right professional liability insurance, you can ensure that you will be protected.

Make sure you do your online marketing right!

Let me pretend to be Captain Obvious. Clients are essential if you plan to run a personal trainer business.

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